The process of entrepreneurial deployment employs many different concepts that allow an innovation to be successful. Each product or service that is to be released has a lifecycle that the product or service goes through to attract customers to it. This lifecycle is run by four main elements that influence the spread of a new idea. With the full lifecycle and elements to spread the idea the product or service that one is building will grow.
Any product or service must start out with an idea. This idea comes from the innovators mind and will hopefully one day be tangible. To help spread this new idea the innovator must know the four main elements, which are innovation, communication channels, time and a social system. This means that an innovation is communicated through specific channels over certain periods of time among members of a social systems.
An innovation first must be released to the public to start off its lifecycle. The innovation then is adopted by individuals through communication channels. A communication channel is the way that a individuals communicate from one to another. The communication channels usually involve ones opinions of the innovation through what they have heard, seen or read about the innovation or through personal experience using it. The innovation decision process occurs over an extended period of time to allow the innovation to fully grow. Lastly social systems determine the rate at which the at which the innovation will be adopted, the norms of the adoption, the types of decisions involved with the innovation and the consequences the innovation will cause.
The communication channels of the diffusion process have steps within to help a customer reject or accept the innovation. There are five steps; they are knowledge, persuasion, decision, implementation, and confirmation. The first step of knowledge is when the consumer first discovers the innovation, but is not too interested in it due to the lack of information that the consumer has about the product. Next the customer must be persuaded to buy the innovation. The consumer is now interested in the innovation and is gaining information about it to make the decision to buy it or not. The third step is the decision, so the consumer must decide to accept the innovation or reject it. The customer must weigh the advantages and disadvantages of the innovation to make an educated decision. The fourth stage is implementation, which is where the buyer uses the innovation. They decide how much they actually like the innovation and try to find more information on it. The last step, confirmation, is when the buyer decides whether they made a good choice on buying the innovation. They also decide whether to continue to use the innovation or to find another to replace it. This adoption process starts the next stage, the five categories of adopters.
There are five different categories of adopters based upon when they purchase new innovations. These categories are innovators, early adopters, early majority, late majority and laggards. Innovators are the consumers that are the first to adopt an innovation. Innovators are usually the youngest consumers and are willing to take risks. The next to purchase the innovation are the early adopters. Early adopters are the leaders among the other categories, they are social people and usually young and educated. The third category is the early majority. This group is made up of consumers who interact with early adopters and are also social people, which allow them to adopt the innovation when they do. The next category is the late majority. This category is skeptic of innovation and is not very social. They are in communication with the early majority and others of the late majority. The last group to adopt an innovation is the laggards. Laggards are typically older people; they are not very social people and do not like change. These five categories show how an innovation is adopted into different groups of people.
Every innovation has a lifecycle that it undergoes to be adopted by consumers. There are four elements to help grow an idea, five steps to rejection or acceptance of an innovation and five categories of consumers based on when they adopt an innovation. All together these steps and groups help decide whether an innovation succeeds or fails.
Working as a design driven innovation student has shown me that this way of innovating is the best in developing a product that creates new meaning. Compared to an engineering student who would focus on technology push or a marketing student who would focus on demand-pull, design driven can be seen to be the best way to create an innovation with new meaning. A technology push innovation is when a product is created through research and development and pushed into the market without knowing if there is a need for the product. Technology push does not create new meaning because there is no true need for the product. With demand-pull a product is released after a market has been created and there is a need for that product. This does not create new meaning at all because the market already exists and others before have already released the product that is being released by the organization. Design driven innovation is by far the best way to create new meaning.
Design driven innovation is innovation through finding a problem in a current market and creating a technology and a new market that is needed. This type of innovation solves problems that exist with older markets. A new market is created and a new technology, which lets it create new meaning. Design driven innovation makes both radical changes to technology and meaning.
In my experience with design driven innovation we started off the process with finding a problem that people have each day, in my case the problem was time management. We then interviewed people about the ways they manage their time and how good of a job they do at it. We did this through asking a series of questions starting out with broad questions about their days and finishing with specific questions about their schedules and time management methods. All of the research that we gathered was then put together and we created analysis frameworks. These show the results of our research. We used a mind map, a journey map and a values-aspiration-experience framework. A mind map is a diagram that shows the ways in which the brain connects and associates a topic with certain things they do and think. A journey map is the path that one takes throughout the day. The values-aspiration-experience framework is the things that are important to one, the things that people aspire to do and the things that one actually does. We next decide on the actual innovation that would be best for the product. We then product tested the innovation, asking people what they thought about the product. We asked question about what the product was and after telling them what it was asked about what they thought about it. Finally we exposed our innovation and received feedback from our target market.
Design driven innovation gives one the freedom to create a product that product a customer needs, but does not yet exist. Compared to technology push and demand pull it is the most effective and most original way to innovate. It allows one to create a new market that is needed and give them a product that has yet to be discovered. Design driven innovation is the best way to create new meaning.
Working as a design driven innovation student has shown me that this way of innovating is the best in developing a product that creates new meaning. Compared to an engineering student who would focus on technology push or a marketing student who would focus on demand-pull, design driven can be seen to be the best way to create an innovation with new meaning. A technology push innovation is when a product is created through research and development and pushed into the market without knowing if there is a need for the product. Technology push does not create new meaning because there is no true need for the product. With demand-pull a product is released after a market has been created and there is a need for that product. This does not create new meaning at all because the market already exists and others before have already released the product that is being released by the organization. Design driven innovation is by far the best way to create new meaning.
Design driven innovation is innovation through finding a problem in a current market and creating a technology and a new market that is needed. This type of innovation solves problems that exist with older markets. A new market is created and a new technology, which lets it create new meaning. Design driven innovation makes both radical changes to technology and meaning.
In my experience with design driven innovation we started off the process with finding a problem that people have each day, in my case the problem was time management. We then interviewed people about the ways they manage their time and how good of a job they do at it. We did this through asking a series of questions starting out with broad questions about their days and finishing with specific questions about their schedules and time management methods. All of the reseach that we gathered was then put together and we created analysis frameworks. These show the results of our research. We used a mind map, a journey map and a values-aspiration-experience framework. A mind map is a diagram that shows the ways in which the brain connects and associates a topic with certain things they do and think. A journey map is the path that one takes throughout the day. The values-aspiration-experience framework is the things that are important to one, the things that people aspire to do and the things that one actually does. We next decide on the actual innovation that would be best for the product. We then product tested the innovation, asking people what they thought about the product. We asked question about what the product was and after telling them what it was asked about what they thought about it. Finally we exposed our innovation and received feedback from our target market.
Design driven innovation gives one the freedom to create a product that product a customer needs, but does not yet exist. Compared to technology push and demand pull it is the most effective and most original way to innovate. It allows one to create a new market that is needed and give them a product that has yet to be discovered. Design driven innovation is the best way to create new meaning.
The economy, energy and the environment have a very prominent relationship. Services from the environment have non market values, which can be valued through contingent valuation. The three E’s connect the economy to energy to the environment. As we use the environments resources there become less, which leads to more energy being used to extract the resources, which leads to the price of the resources rising. As we consume more and use more energy and prices rise we near a future that can be terrible. Chris Martenson discusses the issue of the three E’s in his “Crash Course.” (1) Chris Martenson is a scientist who has a PhD and completed a post-doctoral program at Duke University in neurotoxicology. Later in life Chris also acquired an MBA from Cornell University in Finance. In the videos we watched he is discussing the three E’s, economy, energy and environment, a topic that he is known for discussing. Chris Martenson seems to be a credible speaker to listen to because of his credentials, which show that he has knowledge in all three subjects. (2) The videos start out with Chris Martenson speaking about issues that are connected to each other and are connected to both the environment and the economy. He begins to speak about the three E’s to explain the connections of the issues, starting out with the economy, then energy and then the environment. Chris then states that, “The next twenty years will be unlike the past twenty years.” Economists see the world growing, but all money is loaned into existence making the majority of the money in the world debt. This means that when the economy grows, debt is grows. (3) Population and the use of oil are both exponentially growing, as well as the majority of products being sold, water use, forest loss, species extinction and the amount of fisheries being exploited. We need to cap these growths in order to stop it and save the future. With copper, the amount we have has decrease an extreme amount in such a short time and will run out soon. As it runs out the energy used to extract copper goes up, which leads to the price of copper increasing. So copper is an example of how the environment, energy and the economy are connected, but it could also be done with many other things, such as water. (3) In order to fix the way that the world is going we need to use less energy every year instead of more. Also, we need to rely on fewer resources each year and have reliable economic shrinkage. We need to think to do the opposite if we want to change a potentially disastrous future. We also need to realize that things that we believe to be true could possibly not be and that we are making the wrong choices. To make the future better we must find a way to adjust the way we live to make a better future for the world as a whole. (3) The relationship between the economy, energy and the environment can be shown through these videos. It can be seen that we need to change the way we use energy, resources and money. If we don’t a shocking future may lie ahead of us. I hope that we are able to find a way to change the way we live to a lifestyle in which we use fewer resources, have economic shrinkage and use less energy. If we do this I feel our future and the future of future generations can be brighter. Sources 1. Withgott,J.&Brennan,S.(2010).Environment:The Science Behind the Stories, Retrieved November 23, 2011 2. http://www.chrismartenson.com/about , Retrived November 23, 2011 3. The Youtube Videos
Why did the golden toad become extinct?
Extinction is when the existence of a species of organisms comes to an end. Every organism in that species dies and the species completely disappears from the planet when it is extinct. In the past many species have gone extinct for a few reasons. The causes can be due to humans or nature. Humans cause pollution, they overhunt and overharvest and they destroy habitats. Nature can cause extinction through climate change, overpopulation and lack of resources. The golden toad became extinct due to both humans and nature.
The golden toad is a species of toad that was discovered in 1964 in Costa Rica within the Monteverde Cloud Forest Preserve. It is the only species of toad that is not gray or brown. The males are a golden color and the females are yellow to dark brown or black, spotted with scarlet. Also, males out number females 8 to 1. The golden toad started declining in the late 80s and by 1992 they were completely extinct. There are three theories to why the golden toad population became extinct: climate change, pollution, ultraviolet radiation and fungal skin infections.
The golden toad may have become extinct because of El Nino. El Nino caused climate change within the Monteverde Cloud Forest Preserve. The rainfall was the lowest recorded and the temperature also reached record highs. This dry and warm new climate could have caused the toads to become extinct. It could have made it difficult for their offspring to survive due to puddles drying up and killing tadpoles or causing disease within the population. So climate change could have cause the decline and extinction of the population.
The cause of the extinction could have also been caused by pollution through pesticides. This theory of extinction states that pollution from pesticides could have caused sexual dimorphism. This would cause the golden toads to become sterile and unable to reproduce. The pesticides could have entered the atmosphere through the pesticide spray being drifted through the air. Also, the pesticide contaminated soil particles could have entered the atmosphere. A third way pesticides could have entered the atmosphere is through evaporation. So the extinction of the golden toad could have been caused through pollution.
Ultra violet radiation or disease could have also caused the extinction of the golden toad. UV exposure impairs the immune function, which makes larvae vulnerable to infection through Saprolengnia, a fungus. It naturally occurs in lakes and ponds. Disease could have caused the extinction through chytridiomycosis. This is a skin infection that leads to a thickening of the skin and eventual dehydration and suffocation. Also, there are many other types of bacteria that could have affected the golden toads. They could have become more vulnerable to the bacteria due to the low moisture and warm temperature. S UV rays and disease could have also caused the extinction of the golden toad.
So the golden toad could have become extinct for a few reasons. Each reason is either to do with natural causes or causes because of human interaction. The reasons could have been climate change, pollution, ultra violet rays or disease. The scientific community is not positive as to the reason why the golden toads became extinct, scientists can only guess.
Sources:
The Extinction of the Golden Toad (Bufo periglenes)- Symptom of a Worldwide Crisis, Britton Windeler, retrieved November 7, 2011 from
In this post I will be discussing how the Mirrar Clan confronted the Jabiluka uranium mine. The northern territory of Australia is home to both the Mirrar Clan, which is an extended people of 52 Aboriginal people, and uranium. Aboriginals are native Australians who have occupied the country since long before the British. They live off the land as a hunter- gatherer type of people. They are also nomadic due to needing to find new water and food sources. They have a special connection with land because they feel that the spirit’s of the dead stay in the specific area that they call home. If the land is tampered with they feel that the dead will become angry. The aboriginals have kept their traditional lifestyle and hold their same beliefs today. Uranium mining accounts for 7% of Australia’s economis output. The Australian government has wanted to make a uranium mine at the Jabiluka uranium deposit, which is located in Kakadu National Park, but the Mirrar hold a traditional claim to the land and need the resources from the area to survive. An international conservation body named the World Heritage Committee declared Kakadu a World Heritage site in the 1980s. If the ERA (Energy Resources of Australia (ERA), built the mine it would threaten environmental damage to the park. They are a hunting and gathering people, who need the area of Kakadu to get food and water. They feel that if the mine was built their water would be polluted and undrinkable, radioactive waste would be emitted in gas form and the waste dams could fail in an earthquake. The Mirrar protested the mine and gained support from 5,000 people to blockade the mine, which led to the jailing of hundreds of protestors. The government was not justified in the jailing of the protestors. They were trying to protect the environment that they need to survive. In order to live the Mirrar need the resources from Jabiluka, but the government is only looking out for Australia’s short-term economic interest and not for their environment or people. Building a mine would be a selfish move by Australian government.
The case of the Mirrar Clan and the proposed Jabiluka uranium mine could be seen differently from different perspectives. A preservationist would not want the land in Kakadu National Park to be touched at all. They want to keep the land as it has been throughout history. Preservationist’s would ask, “What would the long term effects of the mine be on the environment in the park?” Conservationists would not want the land to be harmed in the mining, but they would not completely be against it. They would want the mine to not affect the environment in a negative way and would ask, “What is the best way that we could get the uranium and not cause a negative impact on the environment?” An Environmental justice Advocate would not want the mine to be placed their because the aboriginals, a minority in Australia, have had many other hardships in life. They would ask, “Why do the aboriginals deserve to have their environment destroyed for economic gain?” Neoclassical economists would want they mine to be built and not care about the effects it had on the environment or people. They would ask, “If the mine will bring in economic gain for Australia, than why not build it?” Ecological economists would weigh the positive and negative effects of the mine on the environment and the Mirrar. They would ask, “What are the ecological gains of the mine versus the harm to the environment?” Preservationists, conservationists, environmental justice advocates, neoclassical economists and ecological economists all would have different opinions and different questions to answer about the case of the Mirrar clan and the Jabiluka uranium mine.
In my opinion the mine should not be made. This is because it is destroying the environment in the Kakadu National Park and hurting the people who live there and need the land to survive. The people of the Mirrar clan would not gain anything from the mine being built, but would lose so much. I would consider myself a preservationist in this situation. I do not think the environment should be harmed because it has been inhabited by a people who have been there for a long time and need the land to survive. The mine would hurt the environment and people and should not be built.
The Mirrar Clan were right to protest the uranium mine in Kakadu National Park. They needed their home to be preserved so future generations could use it. In the long run the mine would have hurt the environment more than it help Australia. The government should not put a mine in the park.
Sources:
1. Jabiluka: A Danger to Kakadu? Retrieved on October 24, 2011
http://www.pbs.org/edens/kakadu/controversy.html
2. Aboriginal people and cultural life, Retrieved on October 24, 2011
http://www.environment.nsw.gov.au/nswcultureheritage/aboriginalpeopleandculturallife.htm
Hello!
This week in ecology we have been learning about topics, such as ecological footprint, overshoot and carrying capacity. Ecological principle is the amount of natural resources, such as land and water, which are needed to provide the raw materials that a population uses and to dispose of or recycle the waste that is produced. Overshoot is the amount that the world’s population has exceeded the Earth’s long-term carrying capacity for humans. Carrying capacity is the greatest population size of a species that the environment can maintain
In the attached chart you can see that Bangladesh has a very small ecological footprint. This is because “Some 63 million people (roughly half the population), still live in severe deprivation.” This means that since so much of the population is in poverty they do not have the money to use the resources other places use. They cannot afford to buy the resources normally used for things such as, homes and cars. On the other hand the ecological footprint is very large. This is because as you can see from their GDP Australia consumes and produces a lot compared to many other countries. It is a wealthy country and therefore can afford to spend a lot and use up resources. The United Arab Emirates also has a very large ecological footprint. This is also because they consume and produce a lot. In the UAE oil is a major resource that is taken advantage of. This causes the ecological footprint to increase because they are using a lot of a nonrenewable resource.
As seen in Australia and the United Arab Emirates GDP affect the ecological footprint. As GDP increases, the ecological footprint increases as well. This is because GDP measures the amount that a country produces and consumes per year. Henceforth the more that a country consumes and produces the more resources they use and the higher their ecological footprint is.
In the graph that can be seen at http://www.footprintnetwork.org/en/index.php/GFN/page/trends/unitedstates/, it can be seen that the ecological footprint is slightly increasing as the years go by, but the same cannot be said for the biocapacity. The biocapacity in the United States is decreasing at a steady pace. This means that we are using up a lot of our land’s resources. If we continue on the path that we have been on in about 60 to 70 years the biocapacity will have dropped to 0.
My ecological footprint is 7.29, which is high compared to the world average. In the United States the average ecological footprint is 8.00, which is higher than mine, but pretty close. This makes sense because I am an average citizen in my country. Compared to the ecological footprint of Bangladesh, 0.6, my ecological footprint is very large. This is most likely due to the fact that I am better off economically than the majority of their population. The ecological footprint of Thailand is 2.7, which is also much lower than mine. This is because in Thailand they live a lifestyle with a lower living standard and consume less. In Canada the ecological footprint, 7.66, is very similar to mine. This is due to that they live a very similar lifestyle to that of mine. If everyone lived like me they would need 7.9 Earths.
In conclusion in countries such as my own, the United States, we need to stop consuming and producing as much as we do. This is because if we continue on the path that we are now, it is not far off from the point where we exhaust the world’s resources. Personally I also must reduce the amount I consume because as I recently learned, if everyone were to live like me we would need 7.9 earths.
Thank you for reading
http://web.worldbank.org/WBSITE/EXTERNAL/COUNTRIES/SOUTHASIAEXT/EXTSAREGTOPPOVRED/0,,contentMDK:20574062~menuPK:493447~pagePK:34004173~piPK:34003707~theSitePK:493441,00.html
I am Captain Awesomeness a freshman who’s majoring in finance. My blog will be used as a tool to for my ecology class in school. I will use it to answer questions about ecology and to share my opinions on what is happening with the environment. This year in class I would like to discuss alternative forms of energy. Especially types of energy good for the environment and is renewable. Where I am from, New York, there are many different types of topography. There’s the Hudson River, the Long Island Sound, many hills and a few small lakes and ponds. The Long Island Sound has a few significant environmental problems. The problems are due to pollution because it is a popular spot for boating and people do not dispose of their waste properly. Many people just dump the waste in their boats in the middle of the water instead of going to the facilities provided at marinas. A major environmental issue that affects everyone in the world is climate change. Things such as the temperature rising and more hurricanes occurring have effected everyone. I hope that you find my blog enjoyable and informative.
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Pollution in the Long Island Sound
Many resources are said to be renewable, but only if we treat them right and use them in moderation. On a continuum from most renewable to least renewable biodiversity would top the list followed by soils, then food crops, then timber and finally fresh water. I scaled the resources this way because of the ways I feel they can be destroyed and how they are renewable. There is always biodiversity in the world because there will always be multiple life forms and environmental factors in the world. It would be hard to wipe out biodiversity, but it could be done if the environment was not cared for at all. Soil can become polluted, but there is fertile soil all over the world and cleaning up soil would be easier than cleaning up fresh water. Food crops can be wiped out if there is unfertile soil, but as long as there is good soil then food crops could be planted again and be renewed. Timber comes next because in many places over the world forests are being cut down and forest fires wipe out timber, but as long as we keep planting trees and taking care of the ones we have we will be able to keep timber renewable. Fresh water is at the bottom of my continuum because only about 1% of the world’s water is actually drinkable and there is so much pollution in the world’s water sources that fresh water is the hardest resource to keep renewable. These resources can all be kept renewable if people work to keep the earth clean and reduce pollution, but if we overexploit these resources by polluting and not paying attention to the environment these renewable resources can become nonrenewable.
captainawesomeness 